Read or download this brochure about Writing the Visual: A Practical Guide for Teachers of Composition and Communication edited by Carol David and Anne R. Richards.
University of Wisconsin, Oshkosh
Series includes historical statements on visual culture, art, architecture,
costume, and design, republished for the
benefit of the modern reader with commentary by contemporary scholars.
Prospects in Visual Rhetoric emerges in the scholarly publishing world
to offer an opportunity for a new tradition to be forged, not so much
to build a canon, but to rewrite rhetorical tradition from a visual perspective.
It is our hope that looking backwards at significant writers and noteworthy
essays will allow scholars in the emerging field of visual rhetoric to
trace their history to the visual theories, critical commentaries, and
scholarly studies of the past.
University of Wisconsin-Oskosh
Visual culture studies and visual rhetoric have been increasing
areas of emphasis in scholarly studies. Drawing on the work of a variety
of theorists, from Kenneth Burke in rhetorical studies to Roland Barthes
in semiotics, and addressing a wide range of subjects, from supermarkets
to new media, scholars established visual cultural studies as a thriving
and significant area of inquiry for the new century. The impetus for
such study has been the awareness that Americans’ primary information
sources (television and the World Wide Web) are strongly graphic (or
visual) rather than print- or text-based in nature. This series will
encourage scholars working in rhetoric, cultural studies, and communication
to create new scholarly works that analyze visual phenomena. The intent
is to assist in the development of a dedicated publication venue for
visual rhetorical studies in order to establish coherence in what is
currently a disparate discipline.