University of Wisconsin, Oshkosh
Series includes historical statements on visual culture, art, architecture,
costume, and design, republished for the
benefit of the modern reader with commentary by contemporary scholars.
Prospects in Visual Rhetoric emerges in the scholarly publishing world
to offer an opportunity for a new tradition to be forged, not so much
to build a canon, but to rewrite rhetorical tradition from a visual perspective.
It is our hope that looking backwards at significant writers and noteworthy
essays will allow scholars in the emerging field of visual rhetoric to
trace their history to the visual theories, critical commentaries, and
scholarly studies of the past.